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"Tourism is an important part of the past, present and future of the Brainerd Lakes Area. Tourism means jobs, and brings new money into the market which supports the overall economy."

— Mark Ronnei, General Manager, Grand View Lodge
   
         
 

Tourism is area's bread and butter

The Brainerd Lakes Area has been Minnesota's playground for more than 100 years. With 465 pristine lakes, over two dozen golf courses, 100+ resorts and lodging options, and more recreational opportunities than you could imagine, the Brainerd Lakes Area is a must-see for hundreds of thousands of visitors annually. Tourism's service industry is a major economic segment here and has strong local support to ensure its vitality.  

Accommodating visitors with a skilled workforce

During the summer, the population here swells to an estimated 300,000, when you add in tourists and seasonal residents. That requires a signficant service industry workforce to handle everything from lodging to dining to retail and more. The Brainerd Lakes Area's workforce is educated, loyal, skilled and hardworking, as well as affordable compared to other areas throughout the state. With a strong employment base, skilled workers in the service area are plentiful here.

Average Weekly Wage by Industry
  Companies Employees Crow Wing MN US 
All Industries 2,170  27,009 $603 $871 $876 
Trade, Transportation, Utilities
490 5,796 $489 $765  
Leisure and Hospitality
256 3,782 $248 $327  
Other Services
164 851 $289 $512  
Source: Minnesota Dept of Employment & Economic Development, 2009 Annual Data


Average Hourly Wage by Occupation
Occupation Average Hourly Wage
Lodging Manager $25.79 
Hotel and Desk Clerks $9.87 
Maids and Housekeeping $9.61 
Amusement and Recreation Attendants $8.36 
Source: Wage Data, 4Q, 2010 (MN DEED, OES)

Major employers thrive here

The Brainerd Lakes Area has an excellent reputation throughout the state and the Upper Midwest for its high quality of service and recreational opportunities. Some of the lodging properties, which are also the major service industry employers, are nationally recognized for their outstanding service. The high volume of visitors through this area also has created opportunities for new business, everything from home improvement stores to landscape nurseries to equipment rental shops.

Your first step: Contact BLAEDC today

If you're considering the Brainerd Lakes Area as a location for a tourism-related business, or you're thinking of expanding here, your first call should be to the Brainerd Lakes Area Economic Development Corporation. Let us help you get started. We're ready. Let's grow!

Major Tourism Employers, Brainerd Lakes Area
  Employees
Grand View Lodge 700* 
Madden's Resort 500* 
Breezy Point Resort 350* 
Cragun's Resort 325* 
Ruttger's Bay Lake Lodge 300* 
Source: BLAEDC Research, November 2010
* = May-Sept Averages


 
 

Fast Facts

Economic Impact of Tourism

from Explore Minnesota Tourism

 


Recent News

Mississippi River Trail project coming to a city near you
Date: 12/14/2011  Source: Brainerd Dispatch
 
Fattening up for winter
Date: 12/13/2011  Source: Brainerd Dispatch
 
Target’s remodel starts in March, includes a Starbucks
Date: 2/18/2011  Source: Brainerd Dispatch
 
PleasureLand RV Outlet sees positive economic signs
Date: 2/11/2011  Source: Brainerd Dispatch
 
State has a new approach to tourism marketing
Date: 1/28/2011  Source: Brainerd Dispatch
 
Pack the ice
Date: 1/23/2011  Source: Minneapolis Star Tribune
 
Grizzly’s renovates, focuses on wood fire
Date: 1/31/2010  Source: Brainerd Dispatch
 

Insights from Area Leaders